SECTOR OVERVIEW AND STATISTICS AS OF JUNE 2023
Australia is home to an array of companies, consultants and advisors across the education technology and innovation sector.
The Australian EdTech sector
We have defined an Australian EdTech company as one that was founded in Australia or by an Australian which is impacting learners domestically and internationally.
An Australian EdTech and Innovation business is one that is building innovative education products or services using technology in one of these areas:
- Platforms for administration, student management, content management and learning management within the education sector.
- Digital learning content or services used by learners, education providers or corporations connected to education and learning.
- Consultants and advisors with specialist EdTech domain knowledge that support the education sector with expertise on product design, learning design or organisational development.
825
EdTech companies
22,000
EdTech employees
$4.5 Bn
EdTech revenue
Economic impact
Economic impact of Australia’s EdTech companies that were founded by Australians or within Australia.
Domestic and Export Revenue by Company Maturity
Australian EdTech companies export products and services across the globe.
The Late Stage Startups, begin the export component as they reach the $2-3m annual revenue.
The largest EdTech companies are exporting products that on average represents 37% of their revenue.
The Australian EdTech ecosystem
Australia’s EdTech companies are spread across the country. This map shows where Australia’s EdTech companies have their head office as of June 2025
EdTech Company Maturity
Early stage startups
Have 5 or less staff
Generate less than $500K annually
Late stage startups
Have between 6-40 staff
Generate between $500K-$5m annually
Established companies
Have more than 40 staff
Generate more than $5m annually
Consultants
Consultants and advisors with specialist EdTech domain knowledge that support the EdTech sector with experise in product design, learning design or organisational development.
Company Maturity and Revenue Contribution
Large companies account for a substantial share of the sector’s total revenue (77%), despite representing only a small proportion of Australian EdTech businesses (13%).
Revenue by Target Customer and Market Representation
Revenue Growth
The Sector is growing strongly.
9.4 %
CAGR 2024-2025
12.6 %
CAGR 2022-2025
Australia’s growth the past 12 months matches the global growth. Growth the past 3 years is outpacing global growth.
